Google Analytics Action Block
The Google Analytics Action Block enables you to send GA4 events via the Measurement Protocol from your workflows for server-side analytics tracking.
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Requires a GA4 Measurement ID and API Secret. Find these in your Google Analytics property under Admin > Data Streams.
Supported Actions
- Send Event - Fire a GA4 event with custom parameters via the Measurement Protocol.
- Send Conversion Event - Send a conversion event with value and currency data.
- Batch Events - Send multiple events in a single request.
Configuration
- Measurement ID - Your GA4 Measurement ID (e.g.,
G-XXXXXXXXXX). - API Secret - Measurement Protocol API secret.
- Client ID - A unique identifier for the user/session.
- Event Name - GA4 event name (e.g.,
purchase,sign_up, or custom names). - Event Parameters - Key-value pairs for event-specific data.
Use Cases
- Track server-side events from chatbot interactions that cannot be captured client-side.
- Send conversion events when workflows complete key business actions.
- Build a unified analytics pipeline that logs workflow events to GA4.