Meta Pixel Action Block
The Meta Pixel Action Block allows you to fire conversion events via the Meta Conversions API from your workflows, enabling server-side tracking for Facebook and Instagram ads.
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Requires a Meta Pixel ID and Conversions API access token. Obtain these from the Meta Events Manager.
Supported Actions
- Send Event - Fire a standard or custom conversion event (e.g., Purchase, Lead, CompleteRegistration).
- Send Custom Event - Fire a custom-named event with arbitrary parameters.
- Batch Events - Send multiple events in a single API call.
Configuration
- Pixel ID - Your Meta Pixel identifier.
- Access Token - Conversions API access token from Events Manager.
- Event Name - Standard event name (Purchase, Lead, ViewContent, etc.) or custom event name.
- Event Data - Value, currency, content IDs, and other event parameters.
- User Data - Email, phone, IP address, and other user matching parameters (hashed automatically).
Use Cases
- Track chatbot-driven conversions (leads, purchases) server-side for accurate ad attribution.
- Fire custom events when users complete specific workflow steps.
- Sync offline conversions back to Meta for campaign optimization.